Amazon is one of the most popular e-commerce platforms in the world, with millions of customers and sellers using it every day. If you are a business owner looking to sell your products on Amazon, one of the first decisions you need to make is which account type to choose.
There are two main types of Amazon accounts for sellers: Individual and Professional. Each account type comes with its own set of features, benefits, and costs, so it’s important to carefully consider your business needs before making a decision.
Individual Account:
An Individual account is ideal for small businesses or individuals who plan to sell fewer than 40 items per month on Amazon. This account type does not have a monthly subscription fee, but instead charges a per-item selling fee of $0.99 per item sold.
Some key features of an Individual account include:
– Ability to list products on Amazon
– Access to Fulfillment by Amazon (FBA) services
– Customer support from Amazon
However, there are some limitations with an Individual account as well. For example, you cannot create new product listings in certain categories like beauty or grocery. Additionally, you do not have access to advanced seller tools or reports that can help you track sales data and improve your business performance.
Professional Account:
A Professional account is best suited for businesses that plan to sell more than 40 items per month on Amazon. This account type has a monthly subscription fee of $39.99, but does not charge any additional fees per item sold.
Some key features of a Professional account include:
– Ability to create new product listings in all categories
– Access to advanced seller tools and reports
– Discounts on shipping rates through Amazon
With a Professional account, you also have the option to use advertising tools like Sponsored Products and Promotions Manager to increase visibility and drive sales for your products.
Choosing the Best Account Type for Your Business Needs:
When deciding between an Individual and Professional account on Amazon, consider the following factors:
1. Sales volume: If you plan to sell fewer than 40 items per month, an Individual account may be sufficient for your needs. However, if you expect higher sales volume or want access to advanced seller tools, a Professional account may be more suitable.
2. Product categories: If you sell products in restricted categories like beauty or grocery, you will need a Professional account in order to create new listings in those categories.
3. Budget: Consider how much you are willing to invest in monthly fees versus per-item selling fees when choosing between an Individual and Professional account.
Ultimately, the best Amazon account type for your business will depend on your specific goals and needs as a seller. Take the time to evaluate your options carefully before making a decision so that you can maximize your success on the platform.